Roll-Em-Up Taquitos has become a phenomenon, with its hand-rolled taquitos, pan-fried in a proprietary giant cast iron pan, until crispy and golden brown.
The story of Roll-Em-Up Taquitos is simple and began in the home of the Usrey family, where father (Ron) and son (Ryan) fell in love with Mama Karen’s famous beef taquitos.
The Usrey family, including patriarch Ron, always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, in 2019, where they sold an average of 3,500 taquitos a day. Today, the brand has four locations open across Southern California in Chino Hills, Brea, and Victorville, and most recently in Irvine.
For more information, visit rollemup.com
The Irvine Roll-Em-Up Taquitos is at Irvine Square- 17933 MacArthur Boulevard, Irvine.
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from the blog
- 10.22.26 – BUILD Brings the Heavy Lifting to Newport Beach
- 10.22.26 – Spooky Sips and Pumpkin Pancakes at Outpost Kitchen
- 10.22.26 – Barnes & Noble Returned to Costa Mesa
- 10.21.26 – Original Medicare vs. Medicare Advantage: How to Think About the Choice
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- 10.20.26 – Sushi-Ten USA opens Sushi Blissba in Cypress
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- 10.13.26 – Gaby Moreno Brings Her Bilingual Sound to Musco Center
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- 10.11.26 – Where to Eat Around the Newport Beach Film Festival
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- 10.04.26 – Ben Bliss and Christopher Allen Bring an Evening of Song to Musco Center
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- 09.28.26 – Levain Bakery Brings Peanut Butter Cookie to Fashion Island
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